Prior to JOOR, Amanda held the positions of President & Managing Director of North America for Pronovias Group and SVP of Marketing at Ralph Lauren. Before that, Amanda oversaw marketing and advertising at Michael Kors, where she was also responsible for the launch and ongoing management of the e-commerce business. Live shopping is one mobile commerce trend we’re expecting to see an increase in 2022 as platforms like Instagram and Facebook have their own live streaming features. To cater to both the shopper and the retailer, each platform allows brands to link directly to the products they’re talking about. An example of this would be Peapod, a grocery delivery service, which leverages a service called “Order Genius,” that creates personalized recommendations for online grocery shoppers. It creates a smart grocery list that can be fulfilled in moments by considering a customer’s past purchases and their purchase cycles.
Both of these audiences want to be able to easily research their needs and related products without conversing with salespeople. Video proved to be a great way to engage customers in 2019, and it’s not going away anytime soon. Creating videos for your website is a great way to instantly grab and engage a customer and inform them about your product or service. Headless commerce is a solution that allows an online store’s ecommerce platform to be completely decoupled from the frontend presentation layer. On-site personalization uses those insights to create individualized experiences.
- Also, set a goal for what you hope to accomplish by adopting that trend.
- As more homes adopt smart speakers, more consumers will utilize voice search to shop online, order food and organize their lives.
- Creating videos for your website is a great way to instantly grab and engage a customer and inform them about your product or service.
- Create visual shopping ads on Pinterest to drive traffic to your website and increase sales.
- Offer paid return shipping — No need to include a return shipping label in the box.
It’s a piece of technology that really can’t be replicated in-store. Amanda Bacal is the SVP of Marketing for digital retail platform JOOR. Amanda has 20 years of fashion industry experience in marketing and general management roles, delivering both brand and business growth for global organizations.
Ecommerce Trends That Are Powering Online Retail Forward
And since it can cost 5X as much to get a new customer as to retain an old one, that is an important distinction. Personalising a customer’s online shopping experience is the key to keeping them satisfied. Consumers want help to find the products that they need, and they value a more personalised experience. As a result of poor product recommendations, online shoppers will likely avoid certain sites altogether. Omnichannel means retailers diversifying their strategy by selling on different channels. Selling on multiple channels is not new, but omnichannel is a growing trend in terms of focusing on a holistic approach to the overall experience.
Over 90% of social media users access their favourite platforms using a mobile device and 54% use social media to research products. Sales growth across most retail categories in the UK is now flatlining, with some such as health and beauty declining by 29% year-on-year. Multichannel retailers saw the largest rate of drop off in online sales, -14%, as consumers increasingly opted to shop in-store instead. Pure-play retailers, however, experienced a much smaller decline of -1.34%.
Make The Most Of Digital Tools And Analytics To Assess Your Customers’ Behavior
Along with Splitit, BNPL providers like Affirm, Sezzle and Afterpay are considered some of the best BNPL apps of 2022. With a little research, you can choose the best option and build goodwill with your shoppers by giving them suitable payment alternatives. You might find that you need more than one BNPL solution to cater to your customers.
Trusted, consistent, helpful content can be the gateway to engaging and keeping loyal shoppers. Social media stories — Stories are a quick way to capture attention, Online Retail Industry Trends in 2022 and for those who work at home and may not have a lot of free time, they can be ideal. Facebook, Google, Instagram, YouTube and other platforms use a story feature.
Alternatively, many brands are taking advantage of influencer-based marketing by partnering up with popular content creators for sponsored partnerships and affiliate marketing. Personalization has been a mainstay in retail innovation for most of the decade. In 2022, this trend is expected to continue as retailers take a more holistic look at customer data. Instead of using a customer’s data to send them targeted advertisements and promotions, retailers will use personalized people-based marketing insights to create simple, streamlined shopping processes.
Trend #7: Shopping Assistance Via Smart Home Speakers And Chatbots
For companies, subscription services create a way to plan for inventory and sales that are already locked in. In the meantime, marketers can lean into the adoption of technology. Retailers are growing increasingly savvy with AR and VR technologies which allow for a significant decrease in sample production, alleviating some of the pressure. In turn, adoption of AR tech could lead to a more sustainable means of production across retail industries. Of course, there are issues such as supply chain delays that can make fast delivery a challenge. But any effort you can take to hasten shopper gratification will make a difference.
At the same time, they don’t want to give up too much of their personal information. The general public is becoming more and more guarded with their personal data. In fact, 63% of consumers are more likely to make a purchase if they feel like their personal data is protected. If your website’s security certificate is not kept up to date, you will lose customers rapidly. There are subscriptions of all sorts these days and their convenience is attractive for consumers.
Customers have individual needs when it comes to payment methods, but they might cancel a potential sale if they can’t pay how they want on an ecommerce website. Offering a wide variety of ways to pay is a good way to increase conversion rates on mobile devices. Plus, if customers can save their payment information on your site, they’ll be able to checkout even faster the next time they make a purchase.
Offer white-glove return services — Giving your customer the option to have a third-party or in-house team that will pick up a return is an example of next-level service. Just be sure your team follows safety protocols to make your customers feel at ease, such as wearing masks and gloves and practicing social-distancing. In fact, if you’re not offering a hassle-free return policy, shoppers might go elsewhere to find a business that does.
This means that it would be wise to reach a customer by various channels during each stage of the buying cycle. For example, digital advertising, websites, and social media are all ways to reach your potential buyers. AI marketing and machine learning will be leveraged to create personalized recommendations based on the real-time needs of customers. This allows them to make simpler, instant decisions, leading to a better customer experience. Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO.
How To Find The Best B2b Ecommerce Platform
Today, many consumers are more aware that ecommerce sites are collecting personal data, which puts them at risk. Because of this, experts have mixed feelings about the benefits of big data and how it affects the personalized shopping experience. Augmented reality has been a complete game changer for ecommerce. With this type of technology, shoppers can truly see the item they’re shopping for, which helps them make a buying decision.
By integrating PlaceIQ data in Marketing Evolution’s ROI Brain attribution and optimization platform, marketers are driving improvements in bottom… Retailers need to respond to this trend by creating processes that allow order fulfillment to be as agile as possible. This requires precisely forecasting your customer’s demand by tracking purchase cycles within your market, and stocking products accordingly. Getting feedback from current customers can give you insight into trends, and you can create more specific plans for the future.
TikTok, the most downloaded app in Apple’s App Store, triggers users to spend £37 million every year. Most platforms are evolving to facilitate social commerce so their users can buy products from third-party retailers without leaving the app. Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory. A potential customer interacts with many touch points along the buyer’s journey before deciding to purchase a product or service.
It wasn’t too long ago that online shoppers believed it was reasonable to wait weeks for their products to arrive. Now, about a decade later, consumers are beginning to expect free overnight shipping from online retailers. This coupled with the fact that more people than ever are choosing to shop from home, means that retailers must be prepared to deliver on expectations. Artificial Intelligence and machine learning make it possible for the customer to have automated, personalized shopping experiences. AI is continuously collecting data on how a customer shops, when they buy purchases and what they’re looking for in a product or a service.
AR really changes the shopping experience in specific industries, such as fashion and home decor because the customer can get a better feel for the item without seeing it in-person. The ecommerce industry is always changing and this year has been no different. More than ever, merchants are creating and/or improving their ecommerce businesses to meet customers where they are. While it may seem like everything in ecommerce is evolving, we narrowed it down to the biggest trends that will affect businesses in the coming months and years. Another major trend we expect to continue is a hybrid model for retail trade shows and events.
Ecommerce Business Models Explained
According to a poll by The Ascent, a service by Motley Fool, the use of BNPL services is on the rise. Between July 2020 and March https://globalcloudteam.com/ 2021, BNPL usage experienced a leap of 48%. Create an interactive 3D visual, often useful with highly configurable products.
In the new era of eCommerce sales, omnichannel marketing is an excellent way to turn one-time buyers into repeat customers. Omnichannel marketing is the integration of various channels to create a cohesive brand experience. Every facet of a retail organization should be leveraging advanced marketing analytics software to meet customer demands. Did you know that the fashion industry — apparel retailers, jewelry stores, shoes, and accessories — grows almost 30% every year? This trend has been consistent for many years, but in 2020 it increased dramatically with the addition of novelty masks being thrown into the mix. Purchasing apparel online is becoming so common that 46% of all apparel sales occurred at online stores in 2020.
It’s a chance to show how to use a product, connect to the WFH lifestyle, or provide a helpful tip or laugh. It also doesn’t hurt to invest in future proof payment solutions. Ask representatives for payment solutions how they are positioned for growth and compliance as standards change. Broadly speaking, all of these eCommerce trends for early 2022 aim to enhance user experience in one way or another. Before choosing a trend you want to introduce into your business, conduct a detailed analysis, and see if you’ll be able to achieve what the trend wants you to achieve.